戴
戴
TAI
TAI
Mind
Our Mind
Mind Our Mind is a cooperative project with the New Life Psychic Rehabilitation Association aims to enhance PIRs’ (patients in recovery) training opportunities by designing and re-branding new marketable products able to put into production line, which also generating more training allowance for the PIRs.
The core message of Mind Our Mind is 'Mental illness prevention is better than cure. Promote early intervention through self-awareness.' A series of stationary design, branding and advertising campaign is design by the cooperation of teammate form different design department.
PANG Lok Tung (PD)
LEE Jeong Yu (PD)
TAI Hiu Lam (CD)
LEE Man Ting (AD)
Designed
by
Client
New Life,
Psychiatric
Rehabilitation Association
Year
Nov 2017
Type
Branding
Art Direction
Cooperative Project
About the product set
The stationary is inspired by the world of the mental patients. Aimed at opening up a new perspective for the users to understand their world through the visuals & motions.
Logo Design
Logo
Signature
The Mind Our Mind logo is specifically designed for the campaign. This logo is composed of the representative icon and logotype. These guidelines specify how the logo and its colors are to be used to create a foundation for visual unity, impact and consistency when used in print, broadcast and electronic media.
+
Patient recovery
in mental illness
You
Give a helping hand and being open mind to the PIR and mental disease.
The color scheme is inspired by the brainscan color, which demonstrate the activity level and mental feeling of onself.
Navy Blue
Yellow
Red
Print AD
Brand book
Packaging
Design
A series of packaging design for the stationary series, including Pen holder – OCD,
and Paperclip holder – Schizophrenia.
The outer packaging is a product leaflet with the campaign message and story behind each stationery design – the world of PIR. The graphics working like scanning through the stationary, when the consumer taking out the inner package form the outer package.
Paper clip
holder packaging
Pen holder packaging
